KM3 Launch & Rubicon Trail Recap

In June, The 4x4 Center joined the BFGoodrich team on the Rubicon Trail to assist in launching the new KM3 Off Road Tire - see how it went!

KM3 Launch #3 - Hitting the trail

Airing down and shifting into 4low. The 4x4 Center joins BFGoodrich for the launch of the New KM3 Tire on the Rubicon Trail.

KM3 Launch #2 - We leave at day break

The 4x4 Center is at the Rubicon Trail in California to assist BFGoodrich in the launch of the NEW KM3 Tire!

KM3 Launch #1 - Arrival at The Rubicon Trail

The 4x4 Center assists BFGoodrich in launching the New KM3 tire - we've just arrived at the Rubicon Trail.

The 4x4 Center helps BFGoodrich launch the New KM3 Tire on the Rubicon Trail

Join us for the adventure as we prepare 3 Land Rover Defenders and join the BFGoodrich team on the Rubicon Trail to test the New KM3 Tire.

2017 Overland Exposition at The Biltmore Estate in Ashville, North Carolina

From September 28th through October 1 2017, The 4x4 Center brought several Tacoma's and Land Rovers to the 2017 Overland Exposition at The Biltmore Estate in Ashville, North Carolina where attendees conquered the off road course.